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Goals are important to set when it comes to anything from losing weight to budgeting. In this case, goals are imperative when talking about Value Based Marketing. Setting goals that can be measured as you progress in your marketing campaign are of significant value, because over time, you will be able to hopefully exceed the goals that were set. You should establish your goals from the beginning. Since the Internet plays a significant role in marketing campaigns today, you should

Value Based Marketing is a new method to market your company so that it can be found in today’s Internet Age. Value Based Marketing is the result of three different components: being data-driven, analytical, and creative. In order to apply the Value Based Marketing approach, your marketing plan should include all three qualities. Goal Setting At the beginning of your marketing campaign, you should set a goal that will be appropriate for your plan; the plan should have assessable benchmarks

What is Inbound Marketing? Today, you hear a lot about the idea of inbound marketing. To maximize your business in the Internet age, you must utilize inbound marketing, as outbound marketing is less relevant. But why is outbound marketing outdated and what is inbound marketing? Outbound marketing is an old-fashioned adverting practice that includes cold calls, television ads, radio ads, and spam and is the type of marketing you see on shows such as Mad Men. So what’s the problem

Sometimes it's important to get back to the basics with your online marketing. So today we wanted to talk about the difference between White Hat SEO and Black Hat SEO. You probably know how important it is to get found on Google. So the first question you need to ask yourself is, "Is your SEO White Hat?" When you are looking to increase your website's ranking in search engines, you can use a more well-rounded approach or an approach that

By the far the biggest technology news right now is that Google has decided to fully integrate Google+ into its universal search results by creating Google Search Plus Your World. Click here for our review of the new features, at least from a marketing perspective. There is a huge debate between two schools of thought: personalized search vs. social search. Those in favor of personalized search say that Google has rigged the results to promote certain things (namely, Google+) and

Since Google+ launched in the summer of 2011, there has been a lot of talk about what it might look like and how Google might merge search and social activity. Now, we're starting to get an idea... Tuesday, Google launched 3 new social features to its search results, called "Search plus Your World." The new features personalize Google's search results in a way we've never seen before. As we'll explain a little more in a bit, this news confirms what