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Google+ Launches Business Pages!
By Tiffany A. Sands, Social Media Manager The day has finally arrived. Google+ has officially launched its Business Pages! For months we’ve been waiting to see what Google had in mind for their Google+ Pages and today they’ve finally been rolled out for the world to see. Ever since Google+ was launched in beta, marketers everywhere have been wondering when Google was going to fully merge search and social. With the launch of Business Pages, we have now an idea
What Is The Golden Triangle?
Happy Friday, everyone! Since it's Friday, we wanted to get back to the basics. And for the foundation of your Internet marketing strategy, you need to be quite familiar with The Golden Triangle, a marketing term which represents the top-left portion of the webpage where the visitors' attention is naturally drawn. The Golden Triangle has a big impact on how successful you are at getting your website found online (whether it's via organic search results, paid ads or social media)
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Thinking Beyond Just SEO: 6 Steps to Selling More
The good folks over at Kissmetrics have an interesting new infographic on the 6 Steps to Selling More. We really recommend checking this out. (In fact, you should take a look at all of Kissmetrics' marketing infographics.) Getting found online is the foundation of your company's success. And for better exposure and more qualified leads, you need a powerful marketing campaign that's utilizing SEO, PPC and social media marketing. However, there's more to your success than just driving traffic; converting
New Infographic: Why Content Matters for SEO
Brafton News has an awesome new infographic on Why Content Matters for SEO. The graphic reports that 92% of marketers say that content creation is an effective component of Search Engine Optimization! Put us squarely in the majority. We've long practiced what we've preached; for us the 3 pillars of SEO are content development, onsite programming (AKA onsite optimization) and linking. And now that Google has rolled out the Panda Updates, the importance of quality, researched and fresh content is
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Twitter’s New Analytics Tool and the Future of Social Media Marketing
Big news in the world of social media marketing! Twitter announced Tuesday that it is launching its own official Twitter Web Analytics tool, which will help everyone understand how much traffic they generate from Twitter and the impact of having Twitter integrated onto their website. Twitter's analytics tool will be able to measure the following: 1. How much of your content is being shared on Twitter 2. How much traffic is being driven to your site from Twitter 3. How
How to do Keyword Research
It's Friday and we want to get back to the basics. When it comes to SEO and Internet marketing, it's important to constantly be testing everything you're doing to ensure you're maximizing your traffic, leads and conversions. Take your SEO campaign, for instance. Sometimes people make the mistake of choosing the top keywords for which to optimize their website and then they never return to examine how these search terms are performing or if you're getting the positioning in the