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How to Improve Conversion With a Narrow Sales Funnel

September 2, 2011
The good people over at Kissmetrics have a great blog post on losing sales by giving your prospects too many choices. As usual, we think they're marketing advice is insightful. Aside from recommending their post, which goes into great detail about the different ways to boost conversion rates by giving the prospect very specific goals to achieve, we wanted to expand a bit on the idea of narrowing the sales funnel. Often when a new client signs up with us

7 Keys to Reputation and Brand Management

August 30, 2011
Are you thinking about using reputation and brand management as part of your Internet marketing strategy? If you are, it's probably because you've googled your company name or your personal brand name and found negative content on the first page of the search results. And you might be wondering, "should I use reputation management to push negative content off the first page of Google?" Yes. There's a reason why reputation and brand management is a popular online marketing tactic: there

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How to Create Content Silos on Your Website

August 29, 2011
In a post-Panda Update SEO world, we're all looking for new ways to create quality content that Google is going to reward by giving your website top rankings for your chosen keywords. If you're wondering what are the content guidelines for creating quality, user-friendly content, look no further than this post on Google's Webmaster Blog. In the post Google lays out pretty clearly what it is seeking from your website's content in order for you to get ranked on the

How Google Makes Improvements to its Search Algorithm

August 25, 2011
Google just released a new video on how it continues to improve its search algorithm. We strongly recommend you watch this video. If you watch this video, you'll notice that Google's developers are constantly talking about "user experience." That's because when Google thinks about how to organize the world's information, it is always asking itself: "does this make information more easily accessible to the user? And does this give the user the best websites for his/her particular search?" Ever since

Inc. 500 Award for the 3rd Year in a Row!

August 23, 2011
We are extremely grateful and proud to announce that we have made the Inc. 500 list of fastest growing companies for the third year in a row. This year we are listed as the 590th fastest growing privately held company in America. Our company grew 582% during 2010, a significant achievement considering the uncertain economic environment. Thank you to each and every one of you for helping us to achieve this remarkable milestone. As an Internet marketing company, we take

Importance of Local Search

July 25, 2011
Did you know that 20% of all searches on Google are for local information? This means that everyday, there are about 600 million Google searches for this local information. Local search marketing has become a huge opportunity for businesses in all industries as more and more consumers look to resources on the Internet, such as the major search engines, to find the local products and services they need. If you have a physical store, regardless of whether you are a
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