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The main part of your conversion optimization strategy is your call to action button. This button is how you convert your web visitors into customers. So it is very important to have a compelling, prominent, and well-placed call to action button. So what words do you use to get web visitors to click on your call to action button? Words that do not tell the web visitor much information, such as “click here” or “submit”, are not only the worst

Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If

It’s no secret that the volume of businesses becoming active on Facebook is rapidly expanding everyday. Facebook has become one of the most popular approaches to social media marketing for businesses. Facebook has proven itself a great channel for brand promotion and valuable company-consumer interaction. Come to our webinar tomorrow “How to Use Social Media to Grow Your Business” to learn how Facebook and other social media sites can give your business measurable results. Many businesses strive to multiply the

Panda 2.2? The Panda Algorithm Update, first created and implemented by Google back in February 2011, was a change in Google’s algorithm that rocked the nation’s search engine results page (SERP) and shook many higher-ranking sites out of their trees—landing them much further down in the rankings and with much less web-traffic reaching their sites. This is because the first Panda was designed to crack down on sites with poor content that was neither strong nor organic—basically sites that had

Research and Markets forecasts total mobile search revenue will top $8 billion by 2015. This is no surprise considering the growing number of mobile users are turning to their smartphones for answers to their latest search questions.The mobile revolution offers businesses tremendous marketing opportunities for increased revenue. Does your business have a plan on how to tap into mobile search? Here are some crucial components you need to include in your plan of action to ensure success in the mobile

Selecting the right keywords to represent your company on search engines is very important to increase your search engine rankings and to increase your company’s website traffic. You may be wondering how to go about the keyword selection process, so we have put together a few tips to help you get started. First, you want to identify the search terms people are most often using that are associated with your business or industry. These search terms can be single word