BRIXTON
Overview
Brixton is a leading apparel brand with its roots in the Southern California surf, skate, and music countercultures. The brand began as a headwear company modeled after the punk band The Clash. Brixton has since flourished and contains full product lines for men, women, and children.
The Challenge
Brixton was looking for new ways to increase revenue and market share. The company was primarily focused on branded paid services, such as Google, Bing, and Facebook marketing.
RESULTS
2019 (YOY)
111%
Overall Revenue
Increase
222%
PPC Revenue
Increase
451%
Higher Social
Marketing Revenues
332%
Greater Marketing
Automation Revenues
OUR STRATEGY
Our team took an omnichannel approach, introducing SEO and marketing
automation while expanding non-branded paid search services, including
Facebook, Instagram, Google, and Bing. The strategy was designed to
drive new visitors from audiences not yet familiar with the brand.
Search Engine Optimization
Monitored and improved all technical aspects of Brixton’s website that positively affect ranking and visibility in the search engines, such as site structure, specialized linking, URL structure, title tags, content development, and much more.
Paid Facebook and Instagram
Implemented top of funnel campaign to drive awareness of brand. Segmented retargeted traffic and creatives to boost conversion.
Google and Bing Ads
Implemented customized paid media campaigns and channel optimization to drive branded and non-branded traffic to tailored sales pages, resulting in higher revenues, lower cost per acquisition, and increased overall ROI.
Marketing Automation
Segmented lists for more personal-ized email communication. Built cart abandonment campaign to increase conversion. Created custom forms and API interface for native integra-tion with Magento shopping cart.
INTEGRATED DIGITAL STRATEGIES
