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When someone visits your site and then leaves without so much as clicking on a link or navigating to another page, it’s called a bounce. If your bounce rate or drop off rate is too high, you risk losing credibility in the eyes of Google, and your online visibility may suffer as a result. Whether or not you should fear a high bounce rate depends on your overarching goals and the purpose of each landing page. Perhaps you don’t want

A commercial comes on while you’re watching the newest episode of your favorite TV show and more often than not, it’s for a product or service you don’t need. What do you do? You use commercial breaks to grab a snack, finish a text message, or see what is in your social newsfeed. By the time your attention returns to the screen, you’ve missed virtually all the commercials and are ready to refocus on your show. This is great if

Feeling a bit isolated in the competitive online world? Make new friends and build your business as you Expand Your Reach by Integrating Partner Software. You may think you aren’t ready for partners, but think again: you can have the benefit of a partner’s brilliant idea (read: app) and skip the complication of a full-on relationship (read: no baggage). It’s easier than you think, as you’ll see in Growth Tactic #96—one of the last 5 gems in your 100-Day Digital Growth Plan!

It may seem like the height of counter-intuitive marketing, but giving away your service could be the very thing that helps you sell it (think grocery store food sampling while you shop). The same principle applies to motivating buyers to sign up for your services. Learn the tricks—and the rationale—behind our latest Growth Tactic, #45 Try Us for Nothing—a Free Trial Tactic, from your 100-Day Digital Growth Plan. It’s a proven way to win over skeptical or tuned-out prospects who could

15 Ways to AB Test Your Opt-in Forms You and your team put a lot of thought and hard work into crafting effective website pages, with the goal of converting site visitors and generating leads. How you design your opt-in forms can make all the difference in achieving your goals, but unless you put AB testing to use, you’ll never know what’s really working or why. Here are 15 proven ways to AB test your opt-in form using different variables.

Are you curious to know why your site isn’t ranking as high as your competitors’ sites? Find out how to optimize your site for top placement in the SERPs using today’s newest blog, Growth Tactic #26 in your 100-Day Digital Growth Plan: The Top Page Optimizers. We're offering our best tips and insights to keep you learning and growing well into 2017! We're sure you'll find a page optimizer that can give you the leg-up you need to outpace the