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Growth Tactic #21: Shortcuts to Competitive Research

February 3, 2017
Research doesn’t have to be daunting. With the right tools you can easily find out what your competitors are doing and how well they’re doing it. Find out more in Shortcuts to Competitive Research, our Growth Tactic #21 in your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017! Overview – Shortcuts to Competitive Research Keep your friends close…and your competition closer. The internet is an endless black hole

20 Proven Keys to Customer Acquisition

February 3, 2017
20 Proven Keys to Customer Acquisition Whether your organization has been in business for a while now or you have just recently started up and opened your doors, you know that you can only grow when you have a system in place to acquire new customers on an ongoing basis. We’ve culled 20 Proven Keys to Customer Acquisition to help you launch—or sharpen up—your own system. Some business owners seem to have an instinct for driving new customers and clients

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10 Best Free Tools to Test Onsite Content

January 24, 2017
10 Best Free Tools to Test Onsite Content Content that is SEO-friendly continues to be king, and it's likely to stay that way for the foreseeable future. At the same time, just having SEO-driven content on your website doesn’t mean you can sit back and relax. There’s no guarantee it will automatically convert your visitors to purchasers--no, you need tools! Here are our picks for the 10 Best Free Tools to Test Onsite Content, with methods for A/B testing and more. You'll find some

10 Hot Tools to Test Local SEO in Your Onsite Content

December 21, 2016
Build Customer Acquisition with Local Ranking Boost your local SEO rankings to grow a bigger pool of leads--sounds obvious, right? What's not so obvious is the best way to accomplish the goal and make sure you pass your website audit with flying colors. Lacking the right tools, you can hardly fix the kitchen sink, let alone your website's SEO health. Here, we've assembled 10 hot tools to test local SEO in your onsite content and build customer acquisition--along with sales--throughout

10 Secrets to Local SEO Ranking for Customer Acquisition

December 16, 2016
10 Secrets to Local SEO Ranking for Customer Acquisition Think small to get big. Possibly counter-intuitive, but definitely relevant--your online customer acquisition strategy must be localized in order to expand to its greatest capacity. The wide net strategy of past generations will only get you ignored by humans and search directories alike, while localized tactics will help you to expand organically into the internet's global potential. Here are 10 secrets to local SEO ranking for customer acquisition. These vetted tips

15 Brilliant Email Subject Line Tests that Work

December 9, 2016
The email campaign remains one of the most durable online marketing programs out there. However, as more consumers than ever try to limit their association with any company they have not directly opted into, the open rate for unsolicited or generic emails continues to drop. If you want to keep your clickthrough rate high, you need to invoke different kinds of A/B test procedures to vet your hooks. Here are 15 brilliant ways to test your email subject line choices.

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