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How often have you wondered about the best way to make your company stand apart from its competitors? Here's a no-fail tip for taking your business to the top with a competitive analysis. Differentiating your brand from its competitors will show your clients why your product or service out-performs others. Find out how in Growth Tactic #94, Make a Competitor Comparison Chart. It’s next up in your 100-Day Digital Growth Plan. OVERVIEW--Make a Competitor Comparison Chart It’s important to know what’s out

Ever consider asking a celebrity or industry leader to endorse your company? The idea may not be so farfetched. Securing brand endorsements from celebrities can dramatically increase your company’s sales and profits by creating social proof and brand credibility. Find out how you can obtain Social Proof from Celebrity Endorsements in Growth Tactic #91, the next step in your 100-Day Digital Growth Plan. OVERVIEW--Social Proof from Celebrity Endorsements   Building brand awareness is a key part of growing your business.

If you’re currently taking the “name + contact info” dead-end approach when it comes to your email signature, you’re missing an opportunity. Change it up with Growth Tactic #88, Optimize Your Email Signature, the next tip in your 100-Day Digital Growth Plan. Don’t just end your emails on a good note–close them with a call-to-action.   OVERVIEW--Optimize Your Email Signature  You should always be selling. Even if you’re not the sales guy (or gal). Anywhere you can slip in a

Access to online engagement with like-minded business owners comes in many shapes and sizes. While sites like Facebook and Twitter can be great tools to connect, participating in a targeted forum has endless possibilities. An internet forum functions as a message board, allowing individuals to discuss specific topics and gain feedback. So, if you’re looking to expand your online presence and chat with others in your field, Join a Targeted Forum for Ideas and Growth—it’s Growth Tactic #82 in our 100-Day

On a scale from 0 to 10, where does your business fall when it comes to customer loyalty and happiness? By using Net Promoter Score®, you can quickly and easily survey customer loyalty and find out if your customers would be willing to put in a great word for you of their own accord…or, if they’re on the verge of writing a bad review. Let’s jump right in with Growth Tactic #80 in your 100-Day Digital Growth Plan, How Do you

Growing your business is not a solo job—good thing that sharing your growth with a social partner is a great way to expand online reach and bring more people to your website. Let’s start with the basics: who is a social partner? Any business owner who has a message or customer base that’s similar to yours can qualify. Even if you’re not a social butterfly, stepping out of your comfort zone and making friends in the business world could be