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Given that a business pays as much as six to seven times more to acquire customers than to keep them, a strong acquisition strategy is crucial. It's likely you're now spending significant budget to land each customer relationship, so we want to share our 10 best ways to acquire more customers while spending less. Scroll down to the end for a special Bonus Tip... 1. The Strategic Alliance to Acquire Customers You can control your marketing spend by building your

It might seem slightly taboo, but email marketing campaigns are still among the most reliable forms of outreach for growing your business. The trick to generating response and converting leads is learning to create unique, well-targeted campaigns. The Radicati Group demonstrated the burgeoning audience for emails in their Email Statistics Report, 2013-2017, which documented that if you add the total number of Facebook accounts, plus the total of Twitter accounts, you'll find you are still below the total number of

Your conversion rate, the number of website visitors who take action, is the final metric that matters--the one that validates all your other efforts. Here are 20 easy-to-digest, practical tips, proven to help you boost conversions by as much as 200%. Adapt these ideas to fit your business and get the greatest possible return out of all your marketing efforts. 1. Test options for the call to action. A/B testing is essential to finding the reasons behind low conversions. Changing

Yesterday, Google announced that they would be restructuring the upper-crust of their brand into a holding company that will simply be known as Alphabet. At the surprise of many (including owners of pre-existing companies already called "Alphabet"), Google's co-founders, Larry Page and Sergey Brin, announced that the decision was made so that Google could continue its legacy as the most-used search engine in the world while its now-sister companies continue to evolve the world outside of the web. For instance,

These days, there aren’t a lot of short cuts left. If you want to be seen as an authority, you have to be one. Being an authority online is about more than just being a thought leader in your industry—it’s a reflection of the time you’ve taken to translate that leadership, that expertise, and that insight into what you share and the ways you engage your customers online. These are brands that customers trust as influencers in their industries and

Having a powerful, identifiable brand enables businesses to grow and maintain an audience and promote themselves (and their products and services) online and off in incredibly effective ways. But before your business can really start marketing your brand, you need to truly have one. Effective branding is crucial, and it's something that many businesses overlook the importance of. Without a solid brand, your marketing will never be as successful as it could. But building a successful brand that reflects your