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A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but once the articles and eBooks are written, the videos filmed, the webinars recorded and the infographics designed--where should they go and how do you get them there? Essentially all content promotion occurs through three main media channels. Paid, Owned, and Earned Media: the trifecta of content marketing channels. POEM, as some

There’s no question that content is one of the most important ingredients in any internet marketing campaign. Great content is what the search engines want, and for one simple reason: it’s what web users are looking for. So what makes great content?  According to search engines like Google, it’s content that is informative, well-written, engaging, and that helps establish your expertise in your industry. Whether you run an office supply site or manage a busy law practice, users – and

The great thing about eBooks is that you can usually offer them for free in exchange for the users contact information. This is a great way to gain leads, but what should you be doing to make sure that you’re delivering a well-written eBook? Here are some important components that you need to incorporate. Cover and Title Your eBook should give off a sense of professionalism from the cover page. It’s the first thing that readers will see, so you