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Marketing managers and businesses alike are constantly mining the depths of the digital ecosystem to unearth the “next” groundbreaking strategy that will skyrocket them to the next level. When the competition seems endless, the thirst to stand out and the need to be a step ahead can quickly become unquenchable. Marketing during the COVID-19 pandemic may seem no different – we still need to drive awareness to our brands and shine all the spotlights on what we have to offer.

The moment we open our mouths, people make snap judgments about us – where we come from, what we like to do for fun, how educated we are, whether we’re confident and extroverted or shy and meek. Sometimes they’re right. Sometimes they’re wrong. Either way, they pick up subtle clues about who we are simply by the way we speak. Our brand voice matters. The same goes for brands. Just as every person has a unique way of expressing themselves,

What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Let’s face it: people get busy, so responding to your email might not be their top priority. Luckily, today’s growth tip will help you avoid the pain of having an empty inbox. When you schedule emails with care, you'll reach the right people at the right time. Learn how, in Timing is Everything--Schedule Emails. It's Growth Tactic #97, up next in your 100-Day Digital Growth Plan. OVERVIEW: Timing is Everything--Schedule Emails   In the world of business, timing can make or break

Every email you send matters. But the first one you send to a new subscriber, client, or interested party – well that one matters even more. Find out how to Make the Most of Your Onboarding Email with Growth Tactic #95–the newest tool for your 100-Day Digital Growth Plan toolbox. OVERVIEW--Make the Most of Your Onboarding Email  In Growth Tactic #19, we tackled the universal (but oh so important) Welcome Email.  Sometimes, all your list needs is a little recognition

If you’re currently taking the “name + contact info” dead-end approach when it comes to your email signature, you’re missing an opportunity. Change it up with Growth Tactic #88, Optimize Your Email Signature, the next tip in your 100-Day Digital Growth Plan. Don’t just end your emails on a good note–close them with a call-to-action.   OVERVIEW--Optimize Your Email Signature  You should always be selling. Even if you’re not the sales guy (or gal). Anywhere you can slip in a