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Locking down your target market is only half the battle. The next step is uncovering how your audience acts and where to target that audience online. You may have produced some of the best digital content on the web, but it’s all a waste if that content isn’t placed where your target audience spends their time. This stands true for all forms of marketing; the exposure is what really delivers the results you’re seeking. So if you don’t have time

What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Growing your business is not a solo job—good thing that sharing your growth with a social partner is a great way to expand online reach and bring more people to your website. Let’s start with the basics: who is a social partner? Any business owner who has a message or customer base that’s similar to yours can qualify. Even if you’re not a social butterfly, stepping out of your comfort zone and making friends in the business world could be

Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner in your 100-Day Digital Growth Plan. OVERVIEW - Simplify Your Landing Page When your message is clear and uncluttered, with a value proposition right up

Discover the best way to pitch your guest blog idea and learn how you can use these guest blogging opportunities to build relationships. Successful Guest Blogging & Relationship-Building is Growth Tactic #20, the newest tactic for your 100-Day Digital Growth Plan. We're offering our favorite tips and insights to keep you learning and growing well into 2017! Overview -- Successful Guest Blogging & Relationship-Building Stop guessing…and start guest-ing! The benefits of guest blogging on other well-respected and prominent sites are

12 Ways to Repurpose Great Content for No Cost The content on your website is a key factor in drawing in visitors. No doubt, you invest time and money in making it work to attract, acquire and convert customers. Stretching your investment so that you get the most use of your content has two distinct advantages for your business. First, it saves money when you use existing content in multiple ways. Second, your business can reach new users by delivering