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Lead generation is how businesses take complete strangers and make them into fans. That’s quite a bit of magic when you think about it. Old school variations of lead generation usually involved interrupting someone in the middle of dinner with an unsolicited phone call. Today, organizations have more savvy tools at their disposal thanks to technology – ones that are less likely to annoy that fish you are trying to hook. Social media shares and likes take you places telemarketing

As a business owner or manager, you must know by now that very little happens online without some degree of social media presence. Ensure that your website is doing everything possible to help grow conversions and build your business. Take steps that Integrate Social to Grow Site Conversions, as explained in Growth Tactic #33 of your 100-Day Digital Growth Plan. Here’s more about just how to get it done.    Overview - Integrate Social to Grow Site Conversions It’s a

After strolling the aisles of your store or surfing around on your website—or a combination of the two—consumers have had lots of chances to stop looking and thinking, and finally make the decision to buy! And yet…they aren’t taking that step—at least, not enough of them are. You need to create a sense of urgency if you want to build site conversions and turn more visitors into users. To the rescue—Growth Tactic #31 in your 100-Day Digital Growth Plan, Create

Solidify your reputation as an industry leader and make essential business connections with Growth Tactic #30: Build a LinkedIn Group for Social Growth. We're offering our best tips and insights to keep you learning and growing well into 2017 with our 100-Day Digital Growth Plan. Overview–Build a LinkedIn Group for Social Growth Having trouble finding the right community? Build it yourself with a LinkedIn Group. Think about your favorite topic of conversation when it comes to your business. What subject

Are you looking for a new way to get prospects excited about your products? You’ve come to the right place. Today’s Growth Tactic #24, Unboxing Your Brand: The Video, unveils everything you need to know about creating a brand or consumer unboxing video. When it comes to your 100-Day Digital Growth Plan, we’re offering our best tips and insights to keep you learning and growing well into 2017! Overview – Unboxing Your Brand: The Video Few moments in life are

Research doesn’t have to be daunting. With the right tools you can easily find out what your competitors are doing and how well they’re doing it. Find out more in Shortcuts to Competitive Research, our Growth Tactic #21 in your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017! Overview – Shortcuts to Competitive Research Keep your friends close…and your competition closer. The internet is an endless black hole