BLOG

The Marketing Psychology of Need You have an incredible product. You’ve told the world about it. You’ve described every feature in glowing terms – exquisite, handcrafted, cutting-edge, one-of-a-kind, stunning. You wait for the purchases to roll in. You think you marketing psychology game is on point.  Silence! No one seems interested. What’s the problem? You’ve ignored the golden rule of marketing psychology: People don’t buy products; they buy solutions.   Define the Need If every blog post you write and every

So, it’s Thanksgiving in a couple of days. Did you remember to thank the loyal customers who’ve been in your corner since day one? What about the new clients you just added to your family? If you made a Thanksgiving faux pas and forgot to send out greetings of gratitude – have no fear! Here are three last-minute ways to say: THANK YOU!      A Typed Note Is Better Than No Note Okay, so we all know that a handwritten

Every email you send matters. But the first one you send to a new subscriber, client, or interested party – well that one matters even more. Find out how to Make the Most of Your Onboarding Email with Growth Tactic #95–the newest tool for your 100-Day Digital Growth Plan toolbox. OVERVIEW--Make the Most of Your Onboarding Email  In Growth Tactic #19, we tackled the universal (but oh so important) Welcome Email.  Sometimes, all your list needs is a little recognition

If you’re currently taking the “name + contact info” dead-end approach when it comes to your email signature, you’re missing an opportunity. Change it up with Growth Tactic #88, Optimize Your Email Signature, the next tip in your 100-Day Digital Growth Plan. Don’t just end your emails on a good note–close them with a call-to-action.   OVERVIEW--Optimize Your Email Signature  You should always be selling. Even if you’re not the sales guy (or gal). Anywhere you can slip in a

You know that little bubble of excitement you feel when you discover non-bill-related correspondence in the mailbox? It’s time to pay it forward. Show your customers that you’re willing to go the extra mile, by sending a little something across the miles. Lucky for you, Growth Tactic #66, Gain Loyalty with a Personal Touch–Say Thanks, breaks down the old school “thank-you marketing” method for you. The newest installment of your 100-Day Digital Growth Plan awaits! OVERVIEW: Gain Loyalty with a Personal Touch--Say

Lead generation is how businesses take complete strangers and make them into fans. That’s quite a bit of magic when you think about it. Old school variations of lead generation usually involved interrupting someone in the middle of dinner with an unsolicited phone call. Today, organizations have more savvy tools at their disposal thanks to technology – ones that are less likely to annoy that fish you are trying to hook. Social media shares and likes take you places telemarketing