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With Google growing in authority every day, the site continues to attribute its success to its ability to give web users relevant and reliable results. The key for search sites like Google is to maintain credibility and provide web users with a sense of trust—that’s why, more than ever, fake reviews simply will not fly. With a rising focus on the Local search experience and the announcement of new improvements to their spam detection algorithm, Google prompts businesses and SEO

There’s been a lot of talk about local SEO lately but so many businesses have yet to implement it into their online marketing plan. The fact is you can’t ignore the amazing potential of local SEO. According to a study done by Linkdex which examined the ranking variations across 10 different locations, 70% of companies who rank in the top 30 on Google for a location based search don’t rank for the same keyword for all other locations. Adam Stetzer

At the annual WWDC conference this week, Apple announced a new mobile maps application that will replace Google Maps on iPhones, iPads and iPods. This rumor has been going around for several months and it turns out to be true. The new map product will be rolled out with the new iOS 6 update, which is available to developers today and will be available to the rest of the public in the fall. From an online marketing perspective, this is

If you have a local business (or multiple branches or maybe even a franchise retail store) local search is crucial to your online success. In fact, local SEO is arguably more important than traditional SEO, because it gets your store/branch ranked in the local search results, rather than the universal results. You might be thinking, "but isn't it better to rank in the universal results than the local results? Surely, the universal results will drive way more traffic, and produce

The web is revolutionizing the way small companies operate, even for companies that are not web-based in their product or service. This is an important fact to remember. We talk with so many professionals who say that online marketing isn’t all that important for them because they don’t work on the web. But this assumption is a huge mistake. Even if you’re not in the technology industry, your clients are still using the web to find information about you. Simply

Did you know that 20% of all searches on Google are for local information? This means that everyday, there are about 600 million Google searches for this local information. Local search marketing has become a huge opportunity for businesses in all industries as more and more consumers look to resources on the Internet, such as the major search engines, to find the local products and services they need. If you have a physical store, regardless of whether you are a