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The coronavirus pandemic changed what we search for and what we buy online overnight. In 2019 top Google searches included things you’d expect—personal care items, home goods, tech products, apparel, and toys and games. By April of this year top search items included toilet paper, face masks, hand sanitizer, and Lysol spray. We’ve entered a new world—one that will likely define a generation. Just as the pandemic is exposing weaknesses in our supply chains and healthcare systems, it’s also exposing

In a world full of questions, there is one entity that has been keeping track of all of them—Google. Everything from “When is lockdown ending?” to “Where can I buy a facemask?” has been on our minds and therefore part of our Google searches, as we make our way through the new normal. But there is also a-rock-and-a-hard place situation that it appears Google is attempting to provide some assistance with. How are brands that have had their revenues impacted

As small and medium-sized businesses continue to feel the impact of the COVID-19 pandemic, service-based brands that support these businesses continue to look for ways to help them. For many businesses, the main goal (for the time being) is to maintain viability as opposed to focusing on bullish revenue growth. This change in strategy, however, has left a marketing gap that many are unsure how to fill. Businesses and brands (brick-and-mortar or online) that are still operational find themselves in

If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong showing during November and December, sales numbers for the year are almost certain to fall short of expectations. So, with that in mind, what’s your

Organic reach is dying. Social media posts that might once have reached thousands of people and generated hundreds of likes now linger in obscurity. That has far-reaching implications for your brand’s social media marketing strategy. Businesses that once got by without spending a penny will now have to readjust their thinking – and their budgets. The Death of the Organic Post Organic content started to lose its power way back in 2014, when reach dropped by almost ten percent drop

Last year, Google banned addiction treatment centers from using its AdWords Advertising platform. Now, after an extended review process, the company has once again given the green light to drug and alcohol programs. What made the largest advertising provider ban a $78 million segment of the market, and what has changed since the ban was implemented? Why Did Google Ban Rehab Facilities? Last September, Google suspended addiction treatment and rehab centers from advertising on websites, search pages and apps because