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If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong showing during November and December, sales numbers for the year are almost certain to fall short of expectations. So, with that in mind, what’s your

The Marketing Psychology of Need You have an incredible product. You’ve told the world about it. You’ve described every feature in glowing terms – exquisite, handcrafted, cutting-edge, one-of-a-kind, stunning. You wait for the purchases to roll in. You think you marketing psychology game is on point.  Silence! No one seems interested. What’s the problem? You’ve ignored the golden rule of marketing psychology: People don’t buy products; they buy solutions.   Define the Need If every blog post you write and every

Let’s face it: people get busy, so responding to your email might not be their top priority. Luckily, today’s growth tip will help you avoid the pain of having an empty inbox. When you schedule emails with care, you'll reach the right people at the right time. Learn how, in Timing is Everything--Schedule Emails. It's Growth Tactic #97, up next in your 100-Day Digital Growth Plan. OVERVIEW: Timing is Everything--Schedule Emails   In the world of business, timing can make or break

Feeling a bit isolated in the competitive online world? Make new friends and build your business as you Expand Your Reach by Integrating Partner Software. You may think you aren’t ready for partners, but think again: you can have the benefit of a partner’s brilliant idea (read: app) and skip the complication of a full-on relationship (read: no baggage). It’s easier than you think, as you’ll see in Growth Tactic #96—one of the last 5 gems in your 100-Day Digital Growth Plan!

If you’re currently taking the “name + contact info” dead-end approach when it comes to your email signature, you’re missing an opportunity. Change it up with Growth Tactic #88, Optimize Your Email Signature, the next tip in your 100-Day Digital Growth Plan. Don’t just end your emails on a good note–close them with a call-to-action.   OVERVIEW--Optimize Your Email Signature  You should always be selling. Even if you’re not the sales guy (or gal). Anywhere you can slip in a

Sharing your phone number loud and proud on your website is so 2007…or is it? If your digits are no longer readily available on your website, you might be (unknowingly) sabotaging leads when you could be producing increased conversions. Oh, wait. Hang on a second– do you hear that? That’s the sound of your 100-Day Digital Growth Plan calling with Growth Tactic #78 The Lines Are Open! Give Them Your Number – well, it’s a good thing we had your