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Today’s exciting news is a wonderful reminder that without the diligent efforts of our incredible team and trust from our exceptional clients, none of our success would be possible. Last year, National Positions received our first three official Communicator Awards, and this year, we did it again. Not only did we win three additional awards for our 2020 achievements, but we did so in three new marketing categories, and we couldn’t be prouder of our team of talented, hardworking individuals.

The season is upon us again! Pumpkins are being carved, Thanksgiving feasts (and second helpings) will soon be eaten and—before you know it—gifts will be wrapped (and unwrapped). But let's not focus on falling snowflakes and festive music just yet… First, we are going to sink our teeth into some of our favorite ways to get creative with social media this Halloween—vampire-style. Let's revisit some of our favorites and then see if anything new bubbles to the surface of our cauldron of

When you think of Instagram, you probably think of pretty pictures, models posing with free products, and jealousy-inducing vacation views. While that may be what you ultimately see, there’s a lot more going on “behind the screen” to ensure that that that content makes it to your feed. And Instagram pros know all the tricks. But for brands that are making the leap and trying to get themselves “Instagram ready,” it can be difficult to navigate everything that is possible

Facebook is the ideal platform for nurturing existing customers and gaining new prospects. If you’re using Facebook ads, or you plan to use them in the future, we’ve got some tried-and-tested ways to reach your target audiences on the platform. First things first, though. You need to know who your target audiences are before you can effectively home in on them. Creating Facebook buyer personas can help. Buyer personas are fictitious representations of your buyers. They are: Current buyers (people

Forgive us for using an old cliché, but people do business with people, not with companies. You need to build brand awareness, sure. But people will always choose to do business with those they like, trust, and value.  That last one is important. Your clients must find what you have to offer—your expertise, your willingness to educate them, guide them, and challenge their assumptions—valuable. Whether you’re the Director or Chief Creative Officer of your company or a middle manager working

The digital age has changed life in ways that were unimaginable only a few decades ago. In 1980 we entertained ourselves with color TV and 8-tracks. Today we have digital access to unlimited information and live our lives on smartphones and social media. Things are changing dizzyingly fast. If you sell a product or service, it’s hard to keep up or even know where to start. In the world of social media, Facebook is still the top platform for advertisers.