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As most of you know, on March 30th, the inevitable switch to the new Facebook Timeline will occur. If you’re a business owner who has taken the time to perfect the original Facebook layout, you might be thinking, What next? Well, March just started, so luckily you have the rest of the month to take a look at other brands’ Timelines, plan what you will do to yours and make the necessary changes so that your business can continue to

SOCIAL MEDIA Social media is by far the most controversial online marketing channel. Some say social media is revolutionizing the way your business will get found by new customers, while others say it’s all hype and a total waste of time and resources. We think the truth is much more complex. Here’s our breakdown of social media marketing as we head into 2012. THE OPPORTUNITY Quite frankly, there isn’t enough quantifiable data to prove the direct impact of social media

Since its launch in June 2011, Google+ has already become the fastest growing social network in modern history. Google+ is more than another social network. It is the bridge between search and social media. It will change how people find your business. That’s why National Positions has launched the first and only program of its kind—a monthly Google+ Marketing Program that builds on all the best SEO and social media strategies to help you create new leads. How It Works

Earlier this week it was announced that Google+ has made several changes, including offering new Business Pages for brands. In the last 48 hours, there has been a bunch of chatter about the importance of getting in on the ground floor of Google+ as a way to generate more leads for your business. Some of the commentary is good, but most of it has been pretty useless. (Hubspot published a new eBook on Google+ for Business, but it's 99.9% total

By Tiffany A. Sands, Social Media Manager The day has finally arrived. Google+ has officially launched its Business Pages! For months we’ve been waiting to see what Google had in mind for their Google+ Pages and today they’ve finally been rolled out for the world to see. Ever since Google+ was launched in beta, marketers everywhere have been wondering when Google was going to fully merge search and social. With the launch of Business Pages, we have now an idea

Big news in the world of social media marketing! Twitter announced Tuesday that it is launching its own official Twitter Web Analytics tool, which will help everyone understand how much traffic they generate from Twitter and the impact of having Twitter integrated onto their website. Twitter's analytics tool will be able to measure the following: 1. How much of your content is being shared on Twitter 2. How much traffic is being driven to your site from Twitter 3. How