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Late Monday, Facebook announced a limited-release launch of Facebook Deals, which is a group-based local coupon deals that will rival Groupon and LivingSocial. Facebook Deals launches a trial balloon run on Tuesday in five American cities: Atlanta, Austin, Dallas, San Diego and San Francisco. This is big news. If Facebook Deals takes off--and most insiders think it will--it offers tremendous new ways for your business to create more leads and sales by harnessing the power of Facebook. Facebook Deals will

On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the

By now, you're probably aware of Facebook's marketing force. The social network has over 600 million users, and it is estimated that some time this decade the majority of the world's population will be using Facebook! While Facebook is still taking shape, one thing is certain. Facebook offers you immediate and constant communication with potential customers like never before in the history of the world. So we wanted to take a few minutes to explain how your business can use

Social media is more important than ever when it comes to your SEO strategy. Many businesses jumped on the social media bandwagon a long time ago and secured accounts on all of the major social networks such as Twitter, Facebook and YouTube. Now the accounts are just sitting there. With social media SEO campaigns, more is not always better. You don’t want customers to be confused if they see two similar accounts on one social media platform. To get organized,

The stellar success of creative marketing campaigns like the recent Old Spice ads has intensified the focus on social media marketing, leaving many companies to wonder whether they're getting the most out of their social media efforts. While simply having a social media presence was once enough to give companies a competitive edge, it is now crucial that businesses actually utilize their social media profiles effectively. In light of this, and in response to the questions we frequently get from

Earlier, we discussed how important it is to maintain a social media presence online. A component of social media that we did not mention is a very basic yet fundamental one: games. The social game has become more popular as social media grows. Facebook applications let people play games like poker against others in real time for free. The success of social gaming has led to companies to develop their own games for use on their profiles to help their