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Build Customer Acquisition with Local Ranking Boost your local SEO rankings to grow a bigger pool of leads--sounds obvious, right? What's not so obvious is the best way to accomplish the goal and make sure you pass your website audit with flying colors. Lacking the right tools, you can hardly fix the kitchen sink, let alone your website's SEO health. Here, we've assembled 10 hot tools to test local SEO in your onsite content and build customer acquisition--along with sales--throughout

10 Secrets to Local SEO Ranking for Customer Acquisition Think small to get big. Possibly counter-intuitive, but definitely relevant--your online customer acquisition strategy must be localized in order to expand to its greatest capacity. The wide net strategy of past generations will only get you ignored by humans and search directories alike, while localized tactics will help you to expand organically into the internet's global potential. Here are 10 secrets to local SEO ranking for customer acquisition. These vetted tips

Lead generation is a key element for any successful business. Hearing some experts tell it, though, generating leads sounds like a complicated venture that could give pause to small business owners. After all, who has time for complex formulas and strategies when you have a business to run? Fortunately, you can use these 7 ridiculously simple tricks to grow local business leads for yourself. 1. Enhance Google My Business (GMB) API If you're not making full use of the GMB

Your conversion rate, the number of website visitors who take action, is the final metric that matters--the one that validates all your other efforts. Here are 20 easy-to-digest, practical tips, proven to help you boost conversions by as much as 200%. Adapt these ideas to fit your business and get the greatest possible return out of all your marketing efforts. 1. Test options for the call to action. A/B testing is essential to finding the reasons behind low conversions. Changing

After years of anticipation and a fair amount of excitement last Friday, the visible impact of Google's new Penguin 4.0 seems to be underwhelming--so far. The consensus is that, in fact, there has been no impact. The new release of Penguin 4.0, confirmed last Friday on Google's blog, means link penalties will be refreshed in real time, so that in theory, ranking corrections and improvements to a site's rankings will happen quickly and not require months or even years of

Voice search is becoming an integral part of our virtual lives--at least, it is for a fast-growing number of us who prefer this communication shortcut to typing, touching and clicking our search queries. The trend is being explored in articles across multiple media outlets, each one packed with research for digital marketers and business owners who want their products and services found first. Why is voice search growing? Personal assistant devices are the main source of growth, and the vast