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To say we live in a mobile world is an understatement. As a business owner, you're probably well versed in the importance of targeting mobile customers. Chances are, your website is crafted using responsive design to ensure that it's accessible to everyone, no matter their screen size. Maybe you've run a mobile campaign that targets customers using SMS messages. But have you ever thought about how you could use a mobile device to run your business more efficiently? If not,

Positive Reviews Pro Users, The team at here at National Positions wanted to take a moment to inform you about some updates from Google that will be affecting some of our Positive Review Pro’s functionality settings. Reputation Management, Reviews, & Google: What Has Changed? Reviews are a fantastic driver of business. Often, reviews are the sole or primary factor that determines whether a new or returning client chooses your company over your competitor.  Furthermore, Google’s continued focus on using public

Many people browse through Houzz to get inspiration for their next remodel, but Houzz marketing can also be a powerful weapon in a business’s arsenal. The platform allows interior designers, architects, builders, remodeling businesses, furniture makers and more to show off their stuff, whether that be a modernist chair, an impeccably designed living room, or even a historical mansion. So how can you expand your reach and get maximum exposure for your brand? To begin with, you need to master

There are three tried-and-true forms of communication: the written word, video, and audio. Today, we’re diving deep into what feeds the eyes and ears to make your content powerful and unforgettable. You hear it every day: You should create video. But…video of what? And where?! You have no doubt heard of podcasting, but how and why should you start your own? The simple answer is that both types of content are more accessible to produce than ever before. Nobody needs

A commercial comes on while you’re watching the newest episode of your favorite TV show and more often than not, it’s for a product or service you don’t need. What do you do? You use commercial breaks to grab a snack, finish a text message, or see what is in your social newsfeed. By the time your attention returns to the screen, you’ve missed virtually all the commercials and are ready to refocus on your show. This is great if

With several digital marketing channels available to businesses today, one channel in particular stands out from the rest: Facebook. With the vast data and information Facebook has about its users, Facebook advertising is allowing businesses to reach current and new customers easier than ever. If you’re unsure if Facebook advertising is right for your business, read on to find out if it is the platform you can’t afford to pass on. Facebook Has Billions of Users  There are currently two