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We’ve launched a series of brief 100-Day Digital Growth Plan blogs, with growth tactics, tips and insights to keep you learning and your business growing well into 2017! Welcome to Tactic #1, a brief guide for showing off your expertise with a series of educational emails that will have prospects coming to you for more--more information, more advice, and ultimately, your services and products! Overview - Growth Plan Tactic #1 People love to work with companies that are prepared to help

10 Easy Tactics to Improve Email Marketing Results Email marketing continues to be one of the most durable and consistent forms of outreach. However, increased competition demands that you create a precise and insightful campaign to keep your audience engaged. Here are 10 easy tactics that you can implement right now to improve email marketing and bolster your campaign results! Make the best first impression It may seem that email marketing is the most direct form of marketing, but the truth is that

Given that a business pays as much as six to seven times more to acquire customers than to keep them, a strong acquisition strategy is crucial. It's likely you're now spending significant budget to land each customer relationship, so we want to share our 10 best ways to acquire more customers while spending less. Scroll down to the end for a special Bonus Tip... 1. The Strategic Alliance to Acquire Customers You can control your marketing spend by building your

It might seem slightly taboo, but email marketing campaigns are still among the most reliable forms of outreach for growing your business. The trick to generating response and converting leads is learning to create unique, well-targeted campaigns. The Radicati Group demonstrated the burgeoning audience for emails in their Email Statistics Report, 2013-2017, which documented that if you add the total number of Facebook accounts, plus the total of Twitter accounts, you'll find you are still below the total number of

Content marketing is the future. The growing benefits of using social media and engaging content to drive traffic and sales seem obvious, but knowing the best way to jump on the content marketing trend--well, not so much. Meanwhile, companies in every market continue to make the shift, and you don't want to be left behind. We're offering 9 steps to help you achieve great content marketing that will skyrocket your conversions. Together, they form a comprehensive approach you can tailor

You may never have heard the term Relationship Marketing, but I believe that once you finish reading this post, it will change your idea of how to sell online in 2016. We know that people buy from other people they trust and like. Well, selling online demands the same kind of trust, and trust results when you build relationships with visitors to your website. In this post we’ll look at how the new Relationship Marketing works online, and specifically, how to: